By Hannah Keogh


Hannah Keogh  will graduate in May with a degree in marketing.


I am a senior pursing a Bachelor of Science in Business Administration with a major in Marketing and minor in Spanish.  I would certainly say that I have taken advantage of a variety of different Eller experiences in order to shape myself both as an academic and a professional young woman. As an involved and dedicated student, I have devoted endless amounts of time to the Greek community, Arizona Ambassadors Honorary, and Bobcats Senior Honorary. Throughout my collegiate experience to date, I have had a number of beneficial Eller experiences. During my freshmen year, I attended the Chicago Career and Professional Development Study Tour. This experience helped me gain a greater knowledge of the business world as well as my future aspirations.  This experiential learning assisted me in developing my career goals and placed a greater sense of purpose to my academic pursuits. By visiting sixteen companies within four days, we achieved a high level of exposure to a variety of business settings.

Beyond this, I also serve as an Account Executive on the Adcats Project Team, the University’s first student-run advertising team. Adcats is composed of a dynamic, creative team that serves not only the University, but also the greater Tucson community. This hand-on work experience offers students real-world opportunities to put their business or graphic design education into action. Through Adcats, I have created brand strategies, conducted market research, and implemented social media campaigns. Additionally, I served on my Cohort’s Advisory Board and have previously been named one of Eller College of Management’s 50 Collegiate Women of the Year.

These different experiences have developed me as a professional, a student, and an aspiring business leader. I would absolutely say that these involvements have further developed my analytics skills, communication abilities, and leadership style. I’ve always pushed myself to never let my learning experience start and end in the classrooms of McClelland Hall.  I encourage all Eller students to seek clubs, organizations, and communities that have the potential to enrich their education as well as their college experience.

Top photo courtesy of Hannah Keogh.