marketing

By Liz Warren-Pederson Students from Eller’s summer marketing minor program toured KVOA-TV Channel 4, Tucson’s NBC affiliate, to get a...

By La Monica Everett-Hayes and Yara Askar  University of Arizona marketing students won a nationwide advertising competition in which they developed and...

By Mackenzie Riley, Eller Marketing '14  The University of Arizona’s chapter of the American Marketing Association (AMA) placed third in the organization’s...

Exploring the Psychology of FoodAbby Cohen, Eller Marketing '15 By Liz Warren-Pederson

By Mackenzie Riley, Eller Marketing '14 

By Mackenzie Riley, Eller Marketing '14  The University of Arizona’s American Advertising Federation club took second place in overall best presentation at the...

Marketing Ph.D. Student Receives Award from Penn State Institute for the Study of Business Markets Jameson Watts, Eller Doctoral Candidate By Sarah Mauet

  Can we trick ourselves into eating healthier foods or stepping on that treadmill?

By Eric Swedlund, University Communications How people repair relationships after a breach of trust depends on whether the relationship is new or firmly...
Marketing Professor Assesses Implications of Cultural Diversity on TV

By Liz Warren-Pederson The process through which viewers identify with elements of television shows – such as actors, characters, or settings...