Marketing Ph.D. Student Receives Award from Penn State Institute for the Study of Business Markets Jameson Watts, Eller Doctoral Candidate By Sarah Mauet

By Eric Swedlund, University Communications How people repair relationships after a breach of trust depends on whether the relationship is new or firmly...
Marketing Professor Assesses Implications of Cultural Diversity on TV

By Liz Warren-Pederson The process through which viewers identify with elements of television shows – such as actors, characters, or settings...

Ken Segall Bits of Wisdom from a Conversation with Ken Segall, “The...

Shaped by Dance UA Dance and Eller Marketing, Entrepreneurship, and International Business '05 Vice President of Sales, PulteGroup By Liz Warren-Pederson When she was 16 years...

Starting in Sales Lianne Brancky, Eller Marketing '13 By Sarah Thompson Eller Finance '13 Lianne Brancky (Eller Marketing ’13) is getting ready to graduate, and...

By Alexandra Duby, Eller Marketing '12

By Patrick Casey, Eller Marketing '12 At one point or...

By Brenda Schaub, Eller Marketing '13 Fall 2012 marks the beginning of...

By Lia Samson Eller MBA '13 While qualitative user reviews online may yield the most useful data to a firm, analyzing and extracting...